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BOOK SUMMARY :

Invisible influence the hidden forces that shape behavior jonah berger on amazoncom free shipping on qualifying offers jonah berger the bestselling author of contagious explores the subtle secret influences that affect the decisions we makefrom what we buyjonah berger is a marketing professor at the wharton school at the university of pennsylvania and bestselling author of contagious why things catch on and invisible influence the hidden forces that shape behavior dr berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch oninvisible influence the hidden forces that shape behavior bestseller the bestselling author of contagious explores the subtle secret influences that affect the decisions we makefrom what we buy to the careers we choose to what we eatin this fascinating and groundbreaking workin his new book invisible influence the hidden forces that shape behavior wharton marketing professor jonah berger takes us inside the conscious and unconscious ways that social influences but jonah berger describes a series of studies that give you a deeper understanding of how these influences work in his new book invisible influence the hidden forces that shape behavior

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