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made-to-stick

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BOOK SUMMARY :

The book made to stick is well researched and the heaths have obviously does their homework i like the concept of how ideas can be sold and delivered as persuasive opinions and when powerful enough change the course of a companys businessmade to stick made the new york times and wall street journal bestseller lists and was retired from the businessweek list after a 24 month run it was named to several best of the year lists and was selected as one of the best 100 business books of all timemade to stick why some ideas survive and others die is a book by brothers chip and dan heath published by random house on january 2 2007 the book continues the idea of stickiness popularized by malcolm gladwell in the tipping point seeking to explain what makes an idea or concept memorable or interestingthe book made to stick why some ideas survive and others die by chip heath and dan heath chow is about how to make your ideas memorable be it promoting a product project being a professional forwarding a companys strategy or lessons to studentssummary of made to stick why some ideas survive and others die by chip heath and dan heath random house 2007 summary by bill hammack department of chemical and biomolecular engineering

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