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BOOK SUMMARY :

You can spend a lot of money on legal marketing but you dont need to nor do you have to be naturally outgoing or charming what is necessary for good business development say successful how to market a law practice choose a specific type of law instead of being a general practitioner you can automatically set yourself apart by choosing one type of law to focus on for instance you could focus on tax or trademark issues when a potential client is looking for a lawyer they normally already have a specific issue in mindabout the author billie tarascio billie tarascio is a divorce and family law attorney in mesa and scottsdale arizona her firm modern law is a 10 person firm practicing exclusively family lawas the owner billie is constantly experimenting with the firm to find the best ways of marketing operations management and financeas you look for ways to market yourself your business or the firm you work for it might seem like anything you do is going to cost you lots of moneydescription collaborative divorce attorney and marketing guru joryn jenkins of open palm law and the open for business institute explains to professionals how to learn your social pitch the

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