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Mall Maker Victor Gruen Architect Of An American Dream PDF, ePub eBook

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BOOK SUMMARY :

Mall maker victor gruen architect of an american dream m jeffrey hardwick on amazoncom free shipping on qualifying offers the shopping mall is both the most visible and the most contentious symbol of american prosperity despite their conveniencein mall maker the author an editor at smithsonian books provides an interesting and sometimes compelling narrative of the professional life of the father of the american mall architect victor gruen gruen an austrian by birth developed the mall concept from his personal vision of an ideal america a concept that would benefit both the shopping mall is both the most visible and the most contentious symbol of american prosperity despite their convenience malls are routinely criticized for representing much that is wrong in americasprawl conspicuous consumption the loss of regional character and the decline of mom and pop stores so ubiquitous are malls that most people would be suprised to learn that they are the in mall maker the first biography of this visionary spirit m jeffrey hardwick relates gruens successes and failureshis work at the 1939 worlds fair his makeover of new yorks fifth avenue boutiques his rejected plans for reworking entire communities such as fort worth texas and his crowning achievement the enclosed shopping mall biography early life victor gruen was born on july 18 1903 in a middle class jewish family in vienna austriahe studied architecture at the vienna academy of fine artsa committed socialist from 1926 until 1934 he ran the political cabaret at the naschmarkt theatre at that time he came to know felix slavik the future mayor of vienna and they became friends

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