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Influence how and why people agree to things robert b cialdini on amazoncom free shipping on qualifying offers book by cialdini robert bget this from a library influence how and why people agree to things robert b cialdinibased on a study of a wide array of decision situations from corporate boardrooms to tupperware parties a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit aginfluence the classic book on persuasion explains the psychology of why people say yesand how to apply these understandings dr robert cialdini is the seminal expert in the rapidly expanding field of influence and persuasion his thirty five years of rigorous evidence based research along influence how and why people agree to things cialdini is also president of influence at work an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence bibliographic information

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