Continuing on our technology trend that we have started over the past couple of months, I wanted to write a post on a topic close to my heart, that is supercars! I’m a big lover on automotive tech advancements and when this is mix with great business practices and good marketing I think this makes car companies some of the most profitable in the world. For example the range rover is a car/brand that I love for 3 reasons. 1.) The car is a good piece of kit, 0-60 in about 5 seconds for a car this size is extremely impressive. 2.) It’s steady and very safe. 3.) The marketing on this company is some of the best in the world. For example check out this viral marketing video by the Range rover team.
Not a bad marketing stunt – The idea behind it was that the individual who has this car is rich enough to have multiple women… Essentially without getting to graphic. The line people draw in their head is that if someone were to own this car they would be able to get multiple women. The amazon thing about this campaign is other people did the work for them. All they did was park in a busy London street and social media took care of the rest! With a trending hashtag meaning they got in front of millions of people for the price of a car of paint and a new paint job! Not bad.
But this article is talking about the technology behind supercars and not the branding side of things (Which I am also very interested in anyway.) – Anyway as you probably already know the amount of sheer incredible technical advancements that go into supercars is just mind blowing. But the interesting issue is that these supercars are actually some of the safest in the world. Due to many having a carbon fibre body they are incredibly strong. Meaning if you are going at 100mph and something does go wrong, your survival rate is a lot higher! The below video shows a Pagini going into a brick wall at 30mph.
These videos always interest me as most people think it is the size of the crumple zone at the front shows how well built a car is. But that is the exact opposite. What you want is a large crumple zone, as this increases the amount of time it takes for the car to slow down. Think of it like going from 30mph to 0mph in 1 second vs going from 30mph to 0mph in 0.01 seconds. One would kill you the other would give you a few bruises. The larger the crumple zone the more safe a car is (generally speaking.)
I might do another article on all the tech associated with supercars but I just wanted to highlight this aspect today.