Schools should be well advised when finding a sponsor for the needs of support for their students and further enhancing their education systems. A lot of people are always happy to receive sponsorship that came from different organisations, especially from private companies in which they provide balances and checks that are already in place. But the part that they are most concerned about is when the sponsorships goes to a direction that leads to marketing to children directly. This is a combined guest post, from educational marketing expert Tom Buckland of Ghost Marketing and also The River School Worcester.
Schools must be wary about sponsorship, especially the ones that are from the commercial sector that it will not lead to unsuitable marketing to young people and children. Schools are also expected to consider the other inference that comes with sponsorship in which it does not apply in similar way to the organisations of the public sector. An example of this is ensuring that the resources for education which is given are not in any way biased or that it is not using the children in encouraging the parents to purchase for a specific brand.
The main factor to make an arrangement with a sponsorship successful is that both the organisation of the public sector and the sponsor get similar and equal benefits. Keep in mind that the sponsorship is not in any way a part of social responsibility by the corporate nor is it a form of donation. This is still related to business in which it is arranged by the sponsor to expect a benefit in return, which is mostly legitimate. Businesses, particularly commercial ones use sponsorship as a way for them to gain more opportunities in marketing, which is also taken part in the sponsorship agreement.
There are different kinds of sponsorship. Financial sponsorship is the clearest form of all sponsorship that has been made. For those going with the financial form, the sponsor will be providing the school with the resources in cash in order to achieve the aim stated. An example to this is when the school holds an event such as discos or open days and they need funding in order for it to succeed. The exchange for this is for the business to be able to advertise themselves during the event, in the form of a banner or programme. There are also the in-kind sponsorship, although this type can be varied. It might be provisions in which the company provides materials for education like posters, books or software. When it comes to banks, they usually provide money management resources while fuel businesses offer climate change resources.
The most important thing of all in a sponsorship is the potential benefits and costs both parties are going to expect. There are 3 parts that gets affected with sponsorship: the parents and students, the schools and the sponsors. The common potential benefits that students and parents get are improved school resources, better understanding about the private sector and better associated with employers and local businesses. The same can be said about schools. For the sponsors, they get increase in customer loyalty and sales, their reputation and image are improved and they also gain access to the students directly.