Most business owners run by the following motto. “I will grow my business, and my team can maintain what we already have in place.” You see this in small businesses, medium sized and even multi national corporations. Personally I used to agree with this motto too. But nowadays I run by a different model and its not for everyone but I can assure you that its help me personally grow to a $100,000 per month business. And its this:
Hire the best individuals for the specific task.
Whether this be design, sales, accounting, marketing, building – Whatever. Just hire the best individuals and the knock on effect you will have is so positive, even if the cost seems expensive at the time! Below is a good infographic which talks about the basics of outsourcing.
Today though I’m going to talk about how to outsource growth, mainly in adding your specific services or products to new distribution channels. Namely the 2 giants of Ebay and Amazon. I don’t need to tell you how many sales these 2 companies make, but you probably have no idea of the sheer scale they make their sales. They make 10s of thousands of sales every single hour. That’s some crazy number! And if you set-up your business correctly, you can have a chunk of this action without doing any of the leg work or taking up any of your team’s time.
I’m of course talking about outsourcing the optimisation, listing, set-up, ranking and review process. Personally in our business we used an Amazon marketing agency based in the UK. But they run services for all types of Amazon and we broke down how much time and money they actually saved us. For our 3 products we had the full gold campaign, which set us back roughly $12,000. Seems like a lot to the average business owner. But in 6 months these were the stats:
- Time spent by our team on Amazon Seller Central: 30 mins.
- Time spent by our team packing orders: 20 mins.
- Time spent by our team on customer service: 0 mins.
- Investment after the $12,000: Approximately $400 per month on PPC/Sponsored ads.
- Earnings PER MONTH after the 6 month set-up and optimisation period: $45,000 in sales…..
YOU HAVE TO OUTSOURCE!
Get people who are better than you or your team at doing specific jobs and the knock on effect or ROI will lead to these having not only more time but also a lot more money in the long run!
In 2016 there has been a lot of talk about these new drones, the smaller hand controlled drones you see in the sky above busy city locations, being used by either high tech software owners, corporate companies or just someone with a bit of money to spare on them! The reason they are becoming increasingly popular is because they solve 2 needs. The first is safety. If you send a message across town, there is a chance someone will intercept it, its a very small chance don’t get me wrong, but there is still is a chance. With drones you remove this chance (unless it crashes of course) And the second is of course something that is needed everywhere in all new businesses, and that is of course speed!
I previously read 2 extremely interesting articles about turning these drones into businesses! When you think about it like this, suddenly something begins to click, what if I could use these things to transport goods and services across town, within minutes, from the comfort of a computer or even smartphone! Now the creatively minded people are starting to think about something that might be the case! But there is more! In one of the articles I read, on virgin.com they talked about the following:
What I mean by this is that the technology has been created, the cats have flown out of the bag. We need two types of entrepreneurs now: people who can make the technology do new things and perfect those things (this will mostly be with new software built on our existing platforms); and people who can apply the technology in new and meaningful ways.
So essentially what they are saying is that if you are the entrepreneur you claim to be (and we hope you are) – There is a great business model for you right here. You can pick up a state of the art drone for £800, but you can also pick up an “okay” one for around £100. This means you can literally build a business transporting light weight items for people across 10 mile distances for a few pounds… And what’s more is that people will actually pay it… Have you ever been in a traffic jam and remembered you had to pick something up, or go and drop something off….Imagine if you could (from your smartphone) just click an app and a drone flew to your location (again through your GPS smartphone) and picked up / delivered whatever you wanted! – That is truly a remarkable business model right there! – There is so much potential with these things, so just go out there and do something!
But there’s more.
The drone industry got tons of funding (aka sponsorship) by making a prototype, and that is going to be our tip of the day for start-ups that need a lot of funding, SHOW some real value before applying, Venture capitalists love to see drive, motivation and something that is clearly valuable!