When writing and updating your resume, one of the most critical components to include is previous work experience. This is often a tricky area as with other parts of the resume, as there’s a fine line between enhancing the past … Continue reading
Another guest post today on the importance of branding your business in the right theme. This post is by the guys over at the London branding division.
Over 500 start ups go under every single day! That’s a crazy metric to comprehend. Why shouldn’t you be one of them? Well the answer is simply = YOU WILL BE! Unless you can ATTRACT enough customer and clients to survive!
Harsh? But true!
We believe that the best way to do this is to be different. I’m not going to write an article on how to get funding for your business as the team at Sponsorship-advice.org already have that covered. Instead I’m going to talk about what we have done and what we had problems with along the way. And yes this does turn into a rant so if you are against ranting about your business (which I’m guessing your not) then you should leave. If not, let’s get started.
Why Branding Is Important
We are a branding agency and our job is to convince people that branding is extremely important for their business!?
Our job is to teach them that without it, they will never be remembered.
There are 2 things that are guaranteed in life…. Death and taxes.
We can’t control either of those, so let’s play on people’s fear of both, but instead let’s switch the emphasis to: MONEY and TIME.
Ever heard the phrase time is money? Well its true and as we get older we start to realise it even more. But if you have 1 you most of time don’t have the other. Got both? Well done, you are a SUCCESS!
So how does this come back to you me and our businesses?
It’s simple, we have to convince people that without us they will not be successful. As success = Time + Money. If you can convince someone you can give them 1 of these 2 things then you will likely be a good marketer. If you can convince people you can give them both, then you are a legendary marketer!
Walk into a meeting and say “I will give you 10 minutes to listen to me” What do you do, you instantly remove the control from the prospect. I know this takes balls of steel but there is no reason why you can’t do it. And after 10 minutes (even if you presentation is not complete) say are you ready to sign up. This is a very odd but extremely successful way of doing business.
The next step is to show them how you saved someone both money and time. Think of it from the businesses perspective. Hi we are going to save you time, which will save you money, oh and also we are going to make you money…. So yeah!
Never forget the foreign market either! Hablar De Dinero makes a killing from translating their make money online content into Spanish!
If they believe you then they will say yes to any price you quote. You save us 4 years and 10,000 hours of staff time, sure we will pay you £100,000. It’s stupid not to as you save them £150,000. Oh and also in this time we should be able to generate a 200% return on investment. Which means we can earn your business £200,000. So this means over 4 years this business is saving £150,000 and earning £200,000 whilst at the same time paying you only £100,000.
I’ll leave you with one final sentence: BE SMART!
Renewable energy is all the rage in 2015. The UK government is helping both individuals and businesses switch to renewable sources, including pv solar panels, mainly due to the ease to install as well as the proximity of solar companies. The reasons for this is that a “greener Britain” is good. I mean if we become more eco friendly then David Cameron can go to his G8 Summits and say “look at us, we are eco-powered” and get some great hand shakes from France and other countries who care. But for me and you as small business owners, is it worth the plunge?
Well we did some testing and in true Sponsorship advice fashion have some great numbers for you. The first of which is: YES, in the current economic and Government grant situation (if you live in the UK of course) it is 100% worth you converting to solar energy or other renewable energy forms! The reason? Is as always it saves you lots of money on your electricity bill, but more than this, it allows you to qualify for loans, grants and funding from the government more easily….Do I have your attention now? Thought so!
Anyway, aside from the obvious ethical reasons to switch to solar, their are other ones that people always always forget.
The first is your prospects and potential clients! If they see you are helping the envionment and doing everything you can to become more green and environmentally friendly. ALL OTHER THINGS EVEN, they will go with you over a competitor! This is a huge factor for you as its another win-win, new clients and you get to take them away from your direct competition.
The second is that when you come to eventually sell your business, having these is a HUGE asset to you, potential prospects love low-overhead businesses. Would you rather have a business that spends £20,000 a year on energy or one that spends nothing?!
The third is that these are great for marketing. Release a press release about your news solar panels and watch people come to you “because of it”. Most of our customer can either see or know about our panels and it’s also a great way to pick up random visitors to your store or start a conversion with a new potential client.
Taking your online promotions to the next level!
When it comes to digital marketing everyone seems to get a bit crazy. Sure SEO is great and ranking in Google is pretty much the only thing you need when it comes to making a buck. But the fact of the matter is that SEO is not enough any-more, you have to be socially active, not so you can look like a brand or a big business, although that is pretty important too, but instead so you can convert potential clients that check everything (including your facebook page) into paying highly profitable customers!
As was said on: http://hqseo.co.uk/web-design-cardiff/ there is a reason you spent a lot of money on your website design and it wasn’t so you can have a nice place to go when you feel lonely!! It was so you could make some sales and convert potential clients. BUT a very important aspect to remember is that growing online is not just about making a good website and firing as many visitors as you possibly can at it. Instead you also have to tick off the other boxes, such as social media marketing, or you can just cheat by buying the relevant followers, the decision is up to you but be warned that buying twitter followers in the UK at least is highly frowned upon and against the T&Cs of the business. So instead this is what we recommend:
1.) Create active social media accounts – Twitter, Facebook, Linkedin and Google plus are the most common ones and all you need really.
2.) Grow these accounts – You can do this through 2 ways – the first is advertising, all of the below have platforms you can promote your brand too, facebook is seen as the best with the “Like” metric but followers on Twitter are also pretty good too.
3.) Keep these people engaged – The best way to keep people engaged on your website is to have free stuff! Do the same with your twitter and facebook profiles, simply offer something that people will want to constantly check your FB page and keep going back and liking what you are posting. This is the way you can grow exponentially.
Below is another good info graphic if you’d like to check it out:
In August we decided to run a case study of what happens when we sponsor a business. We decided to choose Bennett Glass, a SASH and stained glass repair man based in Nottingham. He’s a OMG (one man gang) but wanted to scale his online promotions but didn’t have the capability to do it. This was a £1,000 sponsorship and the results speak for themselves, Mr Bennett has now had 5+ responses in August all from the online promotion effort. This means that the promotions would have paid for themselves. Never under estimate the power of online marketing.
The individuals we hired for this promotions were HQ SEO, a Cardiff based SEO agency with some very good online marketing skills. We used their local seo services for Bennett and a re-design which came to a bargain price of £1000! Seems though Mr Bennett has already had 5 stained glass repair jobs (totally approximately £800), I think the promotions speak for themselves! Best of all, this was a one-time fee, which means he will continue to get business through this promotion effort.
We wanted to make an article on this case study for 2 reasons. The first was to convince people that marketing DOES WORK! No longer can you just rely on your location or reviews/word of mouth to create a successful business. 80% of start ups go broke in the first 2 years because of this exact point, they believe the statement “build it and they will come” Except the problem is they don’t!
Anyway that’s enough of this, its turning into rant territory. My main point is this: investing especially in online marketing is expensive BUT the results are worth it. Find a good company and the results will pay for themselves.
Schools should be well advised when finding a sponsor for the needs of support for their students and further enhancing their education systems. A lot of people are always happy to receive sponsorship that came from different organisations, especially from private companies in which they provide balances and checks that are already in place. But the part that they are most concerned about is when the sponsorships goes to a direction that leads to marketing to children directly. This is a combined guest post, from educational marketing expert Tom Buckland of Ghost Marketing and also The River School Worcester.
Schools must be wary about sponsorship, especially the ones that are from the commercial sector that it will not lead to unsuitable marketing to young people and children. Schools are also expected to consider the other inference that comes with sponsorship in which it does not apply in similar way to the organisations of the public sector. An example of this is ensuring that the resources for education which is given are not in any way biased or that it is not using the children in encouraging the parents to purchase for a specific brand.
The main factor to make an arrangement with a sponsorship successful is that both the organisation of the public sector and the sponsor get similar and equal benefits. Keep in mind that the sponsorship is not in any way a part of social responsibility by the corporate nor is it a form of donation. This is still related to business in which it is arranged by the sponsor to expect a benefit in return, which is mostly legitimate. Businesses, particularly commercial ones use sponsorship as a way for them to gain more opportunities in marketing, which is also taken part in the sponsorship agreement.
There are different kinds of sponsorship. Financial sponsorship is the clearest form of all sponsorship that has been made. For those going with the financial form, the sponsor will be providing the school with the resources in cash in order to achieve the aim stated. An example to this is when the school holds an event such as discos or open days and they need funding in order for it to succeed. The exchange for this is for the business to be able to advertise themselves during the event, in the form of a banner or programme. There are also the in-kind sponsorship, although this type can be varied. It might be provisions in which the company provides materials for education like posters, books or software. When it comes to banks, they usually provide money management resources while fuel businesses offer climate change resources.
The most important thing of all in a sponsorship is the potential benefits and costs both parties are going to expect. There are 3 parts that gets affected with sponsorship: the parents and students, the schools and the sponsors. The common potential benefits that students and parents get are improved school resources, better understanding about the private sector and better associated with employers and local businesses. The same can be said about schools. For the sponsors, they get increase in customer loyalty and sales, their reputation and image are improved and they also gain access to the students directly.
If you own a small business and you see that it is going nowhere near the goal that you have always wanted, you can get good publicity for your product or service if you use them to sponsor a local … Continue reading